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Fascinating and terrifying. I love the idea but I realize that juggling multiple identities online will demand more focus than remembering multiple passwords...What effect will this have on our mental health? And who gets to decide who deserves to duck and dive across identities, especially in cases where the 'baying mob' is the actor? For the sake of our survival and augmentation, a 'connected individual' will preferably be an 'informed individual'. So kudos to you, David and team, for bringing this to our attention. We need more of these insights to inspire the Big Debate.

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